Wednesday, May 11, 2011

More ephemera

I like this because it encapsulates the romantic aura that developed around the idea of New England - even if the company using the name was based in Chicago. The region came to stand for honesty, traditionalism, Grandma, thriftiness and efficiency (that Yankee ingenuity!). That image remains in some ways - would the Vermont Teddy Bear Company have the same cachet if it were called the New Jersey Teddy Bear Company? I think not. But at the same time, New England is also thought of as the land of wild-eyed liberals, traffic jams, and bad clothing. Of course, both perceptions might be true....

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