The rootbeer-flavored vodka ads

They're freaking me out. If you don't like what alcohol tastes like you can 1) learn to like it, 2) not drink, or 3) become a master of the fresh fruit juice and cordial cocktail that packs a punch without tasting like alcohol. But root-beer flavored booze? Christ. What's next - bubblegum? Mother's milk with a kick? And it's getting this huge advertising campaign, too, as if this were a socially acceptable drink, and not something shameful, like pouring vodka into a Big Gulp of grape soda.